Foodstirs

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Foodstirs is an American cooking and lifestyle company that produces baking kits and mixes for sale online, by subscription, or in select stores. The kits contain only organic and non-GMO ingredients and are intended to be "kid-friendly" to prepare. One of the company's co-founders is actress, Sarah Michelle Gellar. It is headquartered in Santa Monica, California.

The company was named to the CNBC Upstart 25 list in February 2017.

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History

Foodstirs was founded by Galit Laibow, Greg Fleishman, Sarah Michelle Gellar, and Gia Russo in Santa Monica, California in July 2014. Laibow first came up with the idea to make organic, kid-friendly baking kits and mixes in 2013. She showed the kits to other parents (including Gellar) at her children's school, which spurred Gellar to become a co-founder. In July 2015, the company raised an undisclosed amount of money in seed funding from an investor group that included Mucker Capital, BAM Ventures, and Third Wave Digital. The company was based in Mucker Capital's Santa Monica accelerator, MuckerLab.

The first Foodstirs products were launched in October 2015 and were sold online and via subscription. In the summer of 2016, the company's products became available in Whole Foods Markets in the Northeastern United States and Gelson's Markets in Southern California. In October 2016, Foodstirs raised an undisclosed amount of money in series A funding from an investor group including Mucker Capital, Beechwood Capital, Cambridge Companies SPG, and Jel Sert President, Ken Wegner.

Maps Foodstirs

Products

Foodstirs sells baking kits and mixes that contain only organic and non-GMO ingredients with no artificial preservatives, flavors, or colors. There are three "signature" baking mixes which contain recipes for brownies, cookies, and cupcakes. The mixes also come with several frostings. The company offers a variety of specialty baking kits that come with decorative supplies and tools. All kits and mixes are designed to be kid-friendly (with parent supervision) and generally require six steps or less to complete. The kits and mixes are sold online, via subscription, or at select Whole Foods and Gelson's Markets.